Yes! This is for real! Seriously!

After a few months of non-stop work at Latina, things are finally starting to quiet down a bit and I’m catching up on my side-projects. I have a handful of new shirts completed, along with some other surprises. I really love this particular shirt. The idea was to take two separate, opposing concepts and place them together in one graphic; Life/death, love/hate – that sort of thing. Love creates life, instruments of destruction end it.

I came up with the idea while listening to Sugar Ray’s Songs for Cougars. Hell yeah.

I’ll be working on the flasks again too, having learned a lot from the first time around. For one thing, eye protection is a must! There’s no way I’m walking in to work explaining why one of my eyes are swollen shut ever again. “Yeah, so it’s no big deal; Just some electrolyte fluid for etching steel managed to get in to my eye. Nothing crazy, just this whole electro-chemical reaction thing. No, it’s not bleeding anymore.” There will be several attractive items, aside from the flasks, for “the sophisticated gentleman who does not give a fuck.” Maybe something for the ladies, too.

I’m going to handle the screen-printing of some of the single colored shirts, as well as some of the packaging materials, on my own and will have an outside source handle the multi-color prints and items with complex placements. If I’ve learned one thing over the past couple of years, it would be that it’s crazy to go try and handle everything on your own. Take care of what you’re good at, and trust others to help you in areas you would be better off not doing on your own. I can’t even count how many times this has been said to me, but everyone was right and it’s advice that I’m following from now on.

The whole idea behind ledouche has had the chance to evolve well past it’s roots during the span of time between it’s inception and now. It’s no longer completely pointless, simply poking fun at folks who think too highly of their self-manufactured worlds. Ledouche has grown in to an tongue-in-cheek “fuck you” to everyone. We don’t discriminate.

Check out the “coming soon” page and be sure to reload – there are a few shirt mock ups that will appear at random. More to come!

Introducing the ledouche flask. Can you possibly think of a classier way to meet your daily fluid requirements? Don’t even bother thinking about it, because there isn’t. I have a large batch of flasks arriving in a week or so, and will begin etching the logo in the front and the tagline on the back once they arrive. Expect photos and ordering information soon.

Here’s the newest type treatment for Ledouche. I’m not satisfied with the coloring just yet, but do think that it has a lot of potential. It reminds me of an Ishihara test for color blindness. I have several other color palettes in mind and will give them a shot over the next few days.

Continue Reading…

Every once in a while, I get to do something out of the ordinary for Latina. Something totally unrelated with what I was originally hired to do, which makes working there not suck at all.

Several weeks ago, shortly before Justice Sotomayor’s confirmation, the idea of creating and marketing “Wise Latina” shirts was passed around the office. When the e-commerce component of the idea came my way, it was clear that we had to outsource. Immediately, 2 companies came to mind; MerchDirect and Merchline.

Continue Reading…

There are very few things that really bother me. One is wearing suits. I don’t really know why – I like clothing and admit that I spend way too much money on it, but just can’t stand wearing a suit. The feeling I get knowing I’m going to have to wear a suit is reminiscent of the feelings I’d get when sitting in the doctor’s office as a child. You know, that sense you get that you won’t be  leaving that place until you’ve gotten a shot or something that sucks just as much.

My cousin Tomas is getting Married in two weeks, so I’m starting to get those feelings again.

Thankfully, I came across Cyberoptix Tie Lab about a week ago. These ties will take the sting out of wearing a suit. I mean, seriously, just check these out:

Continue Reading…

I was recently written about in Denim Therapy’s blog.

Do I actually wear all of these jeans? For the most part, yes. I do however have to admit that I’ve been wearing the same pair for the past two weeks straight. That’s just due to the knee brace I’ve been wearing, though.

Go check out the post and be sure to look at the company’s main site too. The services they offer, while not for everybody, are impressive. I can’t count how many pairs of jeans I’ve damaged while working in data centers and around other equipment, and hopefully won’t have to throw out any more torn pairs in the future!

The first printing of ledouche shirts, available to the public, will be produced this spring. I’ve been working on some completely new designs since losing all of my orignal screens back in December, and will be posting them here in the next month or two. All news related to ledouche will be posted to this site’s projects area.

I’ve been playing with the idea of etching the ledouche logo in to flasks. Any opinions? I can’t think of any classier way to get drunk.